9mobile Rebrands as T2: Customers Demand Better Services

Telecom operator 9mobile has rebranded to T2, unveiling a bold orange identity under the theme “Tech Meets Tenacity.” The move, announced on August 8 in Lagos, marks another major shift for the company since its transformation from Etisalat in 2017.

While T2’s management promises “technology-powered and customer-obsessed” services, subscribers say the rebrand must go beyond aesthetics. Customers in Lagos called for better call quality, wider coverage, affordable tariffs, and stronger customer support.

CEO Obafemi Banigbe said the rebrand reflects Nigeria’s youthful energy and positions T2 as a cloud-native, AI-driven operator. But users remain cautious, stressing that only tangible improvements will determine whether T2 can regain market trust in Nigeria’s competitive telecom space.

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BREAKING NEWS: 9mobile rebrands as T2

After years of subscriber decline, 9mobile is staging a major comeback, thanks to a newly approved national roaming agreement with MTN Nigeria. The deal, backed by the Nigerian Communications Commission (NCC), will allow 9mobile subscribers to access MTN's extensive network nationwide.

With only about 2 million active users left, 9mobile hopes to restore access to over 22 million former subscribers by the end of July. Under this three-year agreement, users will now be able to enjoy seamless service coverage wherever MTN operates, beginning with Lagos and rolling out nationwide in the coming weeks.

According to 9mobile CEO Obafemi Banigbe, this partnership is part of a broader network recovery strategy to make 9mobile competitive again, focusing on strategic infrastructure sharing.

Representing MTN’s CEO, Linda Saint Nwafor emphasised the partnership as a step toward industry sustainability and digital acceleration, aligning with national objectives to improve telecom reach and efficiency.

Source: The Guardian Nigeria.

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