20+ Must-Try SEO Tools (Many Are Free!)

Whether you're just getting started with SEO or you're a seasoned marketer, having the right tools can make all the difference. Below is a curated list of powerful SEO tools — most of them are free, with optional upgrades if you need more advanced features.

👉 You don’t need to use them all — just choose the ones that best support your goals. Reading reviews and trying out free trials can help you decide what’s worth your time.

🔧 The Tools List

1. Bing Webmaster Tools

Category: Tools Suite, Diagnostic
Similar to Google Search Console, Bing Webmaster Tools offers free reports, keyword insights, and SEO recommendations.
🔗 Visit

2. Bitly

Category: Social, Analytics
More than just a URL shortener — Bitly tracks clicks, engagement, and helps optimize your links.
🔗 Visit

3. Boomerang for Gmail

Category: Email, Productivity
Schedule emails, set reminders, and automate follow-ups — perfect for outreach and link building.
🔗 Visit

4. Buffer

Category: Social
Schedule posts and manage multiple social media accounts. Ideal for optimizing share timing.
🔗 Visit

5. BuiltWith

Category: Competitive Intelligence
See the tech stack behind any website — great for spying on competitors or vetting tools.
🔗 Visit

6. BuzzStream Tools Suite

Category: Link Building, Email
Known for its outreach platform, BuzzStream also offers free link-building tools for smarter SEO campaigns.
🔗 Visit

7. CaptionTube

Category: Video
A simple tool for adding captions to YouTube videos — improves accessibility and SEO.
🔗 Visit

8. CircleCount (Google+ era)

Category: Social, Analytics
This legacy tool once tracked Google+ followers. Still useful for historical analytics.
🔗 Visit

9. Content Strategy Generator Tool

Category: Content
Plan your content using keyword data and audience size estimates. Smart and easy to use.
🔗 Visit

10. Convert Word Documents to Clean HTML

Category: Content, Productivity
Paste Word docs and get clean HTML — great for web publishing.
🔗 Visit

11. Copyscape

Category: Content
Check for plagiarism or duplicate content across the web — a must-have content integrity tool.
🔗 Visit

12. Domain Hunter Plus

Category: Link Building
Find broken links on pages and see if the domains are available to purchase — genius for link reclaiming.
🔗 Visit

13. Easel.ly

Category: Infographics
Create infographics with drag-and-drop templates. No design skills needed.
🔗 Visit

14. Email Format

Category: Email, Productivity
Find the standard email address format for millions of companies. Great for cold outreach.
🔗 Visit

15. ExpiredDomains.net

Category: Domain
Find recently expired domains — ideal for backlink strategies or flipping.
🔗 Visit

16. FindPeopleOnPlus

Category: Social
A throwback directory for Google+ influencers. Use it for historical outreach data.
🔗 Visit

17. Frobee Robots.txt Checker

Category: Technical SEO
Check your robots.txt file for common errors. Avoid costly SEO issues.
🔗 Visit

18. GetListed (Moz Local)

Category: Local SEO
Audit your local SEO presence and get actionable insights to improve your visibility.
🔗 Visit

19. Google Keyword Planner

Category: Keyword Research
Google’s go-to tool for keyword discovery and search volume estimates.
🔗 Visit

20. Google Analytics

Category: Analytics
Track site traffic, measure performance, and make informed marketing decisions.
🔗 Visit

Final Thoughts

You don't need every tool in this list — but using a handful that fit your workflow can dramatically improve your SEO efficiency and results. Explore, experiment, and see what drives the most value for your project.

💬 Comments and likes are always appreciated! Let me know your favorite tools or if I missed any.