Zlatan Ibile Urges Upcoming Artistes: “Save for Therapy, Not Just Promotion”

Nigerian rapper Omoniyi Temidayo Raphael, better known as Zlatan Ibile, has advised rising artistes to prioritize their mental health while chasing success in the music industry.

The “Killin Dem” crooner noted that while families and supporters often save heavily for marketing and promotion, they should also set aside money for therapy to help artistes cope with the emotional toll of fame and industry pressure.

“If you get brother or sister wey be fast-rising artist and you believe say he or she go blow, as una dey keep money for marketing and promo, make una dey keep therapist money for one side too cos lol!!!” Zlatan wrote.

His advice sparked mixed reactions online, with some fans agreeing that therapy is crucial for both upcoming and established artistes, while others dismissed it as unnecessary.
Zlatan Ibile Urges Upcoming Artistes: “Save for Therapy, Not Just Promotion” Nigerian rapper Omoniyi Temidayo Raphael, better known as Zlatan Ibile, has advised rising artistes to prioritize their mental health while chasing success in the music industry. The “Killin Dem” crooner noted that while families and supporters often save heavily for marketing and promotion, they should also set aside money for therapy to help artistes cope with the emotional toll of fame and industry pressure. “If you get brother or sister wey be fast-rising artist and you believe say he or she go blow, as una dey keep money for marketing and promo, make una dey keep therapist money for one side too cos lol!!!” Zlatan wrote. His advice sparked mixed reactions online, with some fans agreeing that therapy is crucial for both upcoming and established artistes, while others dismissed it as unnecessary.
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