Getting your website content featured on major platforms like Opera News, Bing (Microsoft Start), and others requires a combination of high-quality, well-optimized content, and strategic partnerships. Here’s how to boost your visibility on these platforms:
1. Optimize Content for Discoverability
• SEO and Keywords: Use SEO best practices to ensure your content is easily found by search engines. Focus on trending keywords that are popular on platforms like Bing and Opera.
• Use Engaging Titles and Meta Descriptions: Create catchy, concise titles and descriptions. A compelling headline can make your content stand out in news feeds and search results.
• Focus on High-Quality, Relevant Content: Consistently publish well-researched, engaging, and informative content that’s relevant to your audience. Platforms prioritize content that keeps users engaged.
2. Submit Content to Aggregator Platforms
• Opera News Hub: Opera News has a content platform called Opera News Hub where publishers can submit their work. Create an account, go through the verification process, and submit your site or articles. If your content meets their standards, it can be featured across Opera’s network.
• Microsoft Start Partner Program: Apply for Microsoft Start (formerly Microsoft News) by submitting your website for review as a content partner. Microsoft reviews sites based on content quality and relevance.
• Other Aggregators: Look for content-sharing options on other aggregators like Flipboard, SmartNews, and News360. Most of these platforms have partner programs or ways for publishers to submit articles.
3. Implement AMP (Accelerated Mobile Pages)
• Use AMP for Fast Loading: AMP-optimized pages are favored by platforms like Google News and Bing for mobile users due to faster loading times and improved user experience. Implementing AMP increases your chances of being featured in top stories and news sections.
4. Create a News Sitemap
• Submit a News Sitemap to Google: A news sitemap can help platforms index your latest content quickly. Be sure to update your sitemap frequently, especially if you’re posting news-oriented content.
• Use Proper Markup for Your Content: Structured data like article markup helps search engines understand your content, which can lead to better placement in news results.
5. Collaborate with Content Syndication Networks
• Partner with Content Syndication Networks: Platforms like Outbrain and Taboola allow publishers to distribute content across a wide range of sites, apps, and search platforms.
• Reach Out to Platform Editors: For platforms that don’t have formal submission processes, reach out to editors or representatives to discuss content syndication partnerships.
6. Share on Social Media Platforms Used by Aggregators
• Increase Social Presence: Platforms like Opera and Bing often pick up trending stories from social media. Regularly share your posts on Twitter, LinkedIn, and Facebook.
• Use Relevant Hashtags and Mentions: Tagging or mentioning platforms when you post articles can sometimes help catch their attention.
7. Follow Platform-Specific Content Guidelines
• Adhere to Content Guidelines: Each platform has specific guidelines for quality, relevance, and tone. Following these guidelines increases the likelihood of your content being featured.
• Use High-Quality Images and Clear Formatting: Many platforms prioritize visually appealing articles with high-resolution images, clear headers, and concise paragraphs.
These methods, combined with quality content and strong SEO, can increase the visibility of your posts across multiple app platforms and aggregators.
