Nigerian game studios are using local culture to carve a unique space in the global gaming industry. A standout example is Iwaju Rising Chef, a mobile cooking game developed by an Africa-wide team over 14 months. Based on a Disney-animated series, it immerses players in Nigerian culinary traditions, including dishes like jollof rice and puff-puff.
Nigeria's gaming scene, still in its early stages, is growing rapidly. With 70% of the population under 30, there’s massive potential. “We have a natural creativity for storytelling, and blending that with our diversity of food, language, and culture allows for unique gaming experiences,” says Hugo Obi, founder of Maliyo Games.
Maliyo, a prominent studio, has grown from just 3 employees to 36 in five years, offering training programs across five African nations. In 2024, Nigerian gaming revenue surged from $11 million in 2019 to over $60 million, with Nigeria now home to nearly a quarter of Africa's gaming studios.
The industry faces challenges, including a lack of trained developers and funding struggles, as many Nigerian investors prefer tangible assets like real estate and oil. Power and internet instability also hinder progress, says Ewere Ekpenisi-Igumbor of Dimension 11, which is creating Legends of Orisha, a game based on Yoruba mythology, in collaboration with Microsoft for the Xbox.
Despite these hurdles, the Nigerian government is starting to recognize the sector's potential. In 2023, a new ministry for culture and the "creative economy" was created, signaling a shift in governmental support.
While Nigeria is one of Africa's top game development hubs, domestic demand remains low due to the high cost of games. However, international interest is strong, with The Wild Kingdoms, another Nigerian-developed game, finding success in Brazil, home to a Yoruba spiritual tradition.
The rise of Generation Alpha, always on their phones, gives hope for the future. David Tomide, Nigeria’s first gaming influencer, believes that as more quality Nigerian games emerge, local gamers will embrace them.
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